Product Label Design 101: Tips for Standout Packaging - Stickers For Days

Product Label Design 101: Tips for Standout Packaging

Let's be real – as a small business owner, you pour your heart into creating amazing products. Whether you're whipping up small-batch soaps, crafting handmade jewelry, or bottling your signature hot sauce, you deserve packaging that shows the world your stuff is the real deal.  Product labels are like your product's outfit – they're the first thing people notice and play a huge role in whether someone picks it up off the shelf or scrolls right past.  The good news is, you don't need a major design degree or massive budget to create knockout labels.

Get started making your dream product labels

Key Elements of a Product Label That Sells

order custom product labels here

  • Logo Love: If you've got a logo, make it a star! Your logo builds brand recognition, so give it a prominent spot (but don't make it so huge it overwhelms other important info).
  • Name & Necessities: Your product name needs to be clear and easy to read. Don't forget those gotta-have details – ingredients, instructions, weight, etc. Legal requirements depend on what you're selling, so do a quick search to be on the safe side.
  • Eyes on the Prize: What makes your label unique? A bold pop of color, a playful illustration, a luxurious matte material – get creative and make it stand out from the competition.
  • Built to Last: Your label needs to handle the real world. If your product gets wet or sits in the sun, choose materials accordingly. Stickers for Days offers a ton of options to match your needs!

Click here to contact us for a free quote or questions

Design Tips for DIY Success

product labels from stickers for days

  • Guide the Eye: Think about what you want people to notice first. Your logo? A catchy product name? Use size, color, and placement to create a roadmap for the eye to follow.
  • Harness the Power of Color: Colors make us feel stuff. Do you want a warm, natural vibe? Energetic and exciting? Your color choices should match your brand's personality.
  • Space is Your Friend: Don't be afraid of empty space on your label! It prevents a cluttered look and lets your key design elements breathe – especially important on smaller products.
  • The Font Factor: Stick to one or two fonts that are clear and fit your brand. Resist the urge to use ALL the cool fonts at once – it gets messy fast.
  • Sides are Not Just for Fries: Use all that packaging real estate! Include your website, social channels, even a fun little message or thank you note – it makes the unboxing experience more memorable.

Design Resources & Printing Power

  • Freebies vs. Pro Tools: If you're on a tight budget or design-savvy, online tools like Canva are fantastic – tons of templates and easy to use. Need something ultra-customized? Adobe Illustrator is the pro designer's choice.
  • Templates or Totally Custom: Templates rock when you're short on time but still want a polished look. If you have a super specific vision or need a unique die-cut shape, a custom label design might be worth the investment.
  • Stickers for Days to the Rescue: We make getting high-quality, custom-printed product labels super easy. We offer tons of material options, design help if you need it, and seriously awesome customer service.

Pro Tips for Label Success

order roll labels

Label Lab Rats:  Gather your target audience (friends, family, even friendly strangers at the coffee shop) and turn them into your personal label lab rats!  Get their honest feedback on your design – what stands out? What's confusing?  Their insights can be invaluable in tweaking your product label for maximum impact.

Print and Test:  Don't just design your label on screen – print a few drafts and stick them on your actual products.  This way you can see how the colors look in real life, ensure the size is right, and check if anything gets lost in the translation from digital to physical.

Legal Lowdown:  Before your labels go into mass production, do your legal homework!  Familiarize yourself with any labeling requirements specific to your product type. A quick online search or consultation with a lawyer who specializes in food safety (if applicable) can save you a lot of hassle down the road.

Time to Shine: Create Your Custom Labels Today

get lit with product labels

Crafting spectacular product labels is not only achievable but should also be an enjoyable journey! This creative endeavor offers an excellent opportunity to inject your brand's distinctive flair and personality into every item you offer. Take the advice and insights we've shared as your roadmap through this process, but always keep in mind the value of a little experimentation. Testing out new designs, colors, and textures could lead you to the perfect combination that resonates with your brand and captivates your customers.

Click here to get started

Are you ready to elevate your packaging to the next level? Hit that link and dive into the wonderful world of custom product labels with Stickers for Days. Our passionate team is dedicated to assisting businesses like yours in designing labels that not only catch the eye but make a lasting impression. Whether you're looking to refresh an existing product or launch something brand new, we're here to make sure your labels truly reflect the essence of your brand and appeal to your target audience. Start your creative journey with us today, and see where these possibilities take you!

Back to blog